PGA Best Practices – Dedication to Customer Service in your
The merchandising philosophy at Palmetto Bluff Golf Club has been consistent over the last 15 years. It is to provide our members and resort guests with exceptional product along with exceptional service.
When our guests walk through the door, the golf shop has a welcoming aesthetic and the merchandising displays are beautifully arranged. We try to have the appropriate mix of product and sizes, but for obvious reasons cannot carry every size in every piece. This is where our team comes into play.
Our goal is to never allow a customer to leave the golf shop without receiving what they come in for. This could be a member looking for a custom belt for his nephew, a resort guest looking for a sweater for their daughter for Christmas or a member looking for a driver that will give them 10 additional yards off the tee! Our staff is fully trained and empowered to take the time to listen to the customer, search for options with our vendors and finally seek out a replacement if needed to complete the order.
This dedication to customer service has increased our sales and profitability year after year, given more confidence and knowledge to our golf staff and ultimately has strengthened our relationship with our membership. This is a win-win for all sides and makes it a great place to come to work every day!